I reworked TEKNIK’s identity as its founder brought years of IT experience into his own company. The project included two logo proposals, stationery and website design, building a consistent visual presence to introduce the business and communicate its services.
TEKNIK
ESTABLISHED EXPERTISE. A NEW BRAND DIRECTION
WHERE SOLUTIONS CONNECT
The octopus concept came from the client’s description of his work: handling multiple tasks simultaneously to resolve IT issues. I translated that metaphor into a symbol of interconnected lines and nodes, expressing different capabilities working together in one coordinated response.
The tagline connects this idea to TEKNIK’s service approach, while the symbol’s curves and connections extend into a graphic language used across stationery and the website.
