SELECTED WORK
Complex businesses | Clear brands
Selected projects across brand strategy, identity, digital experience and creative direction.
ARDOK
BRAND TRANSFORMATION · CREATIVE DIRECTION
Transforming a complex mechanical, plumbing and BIM business into one connected brand across identity, digital experience, corporate communication and physical space.
Chiqui Arregui | Coaching for Human Expansion
PERSONAL BRAND · DIGITAL EXPERIENCE
Building a clear, human and internationally minded brand around coaching for human expansion.
TRIPLE CROWN
BRAND IDENTITY · PACKAGING
A premium beverage identity inspired by one of baseball’s rarest achievements.
Rejuvenation
BRAND TRANSFORMATION · HEALTH & WELLNESS
A renewed identity for a multidisciplinary clinic bringing medical science, movement and long-term wellbeing into one connected experience.
SMOOD
BRAND IDENTITY · PACKAGING · CREATIVE DIRECTION
A distinctive identity and packaging system created for a new generation of high-protein ice cream.
Editorial & Cultural Work
EDITORIAL DESIGN · INSTITUTIONAL PUBLICATIONS
Books, reports and cultural publications designed for public institutions and international organizations—turning complex information into clear, structured and engaging editorial experiences.
EVERY PROJECT STARTS WITH A DIFFERENT PROBLEM
If your business needs greater clarity, distinction or a more connected brand experience, tell me what you are building.
