For this pilot beverage project developed with Miguel Cabrera’s team, I designed the Triple Crown beer logo and packaging for three varieties: Pilsen, Gold and Lager. A shared visual system connected the range, with distinct color treatments for each version.
For the non-alcoholic malt beverage, I created the name Malta Power, designed its logo and developed the complete packaging graphics, bringing a more energetic expression to the line through baseball imagery, illustration and bold typography.
MIGGY TRIPLE CROWN
FROM THE DIAMOND TO THE CAN
One legacy.
Two expressions
I developed two distinct visual expressions connected by Miguel Cabrera’s baseball legacy. Triple Crown combines metallic colors, signature details and a consistent layout across its three beer varieties.
For the non-alcoholic Malta Power, I created the name, logo, slogan and packaging concept for an audience of young sports fans. The can’s graphics were designed to work individually and together: placed side by side on a shelf or in a refrigerated display, multiple cans compose an illustration of Miguel Cabrera batting. This visual play gives the packaging a presence beyond a single can, using movement and illustration to attract children and teenagers.
